We treat consumers like family because we know Filipinos best.
With CONDURA… “The Filipino Comes First.”

Concepcion Durables, Inc. focuses on product customization to better serve the
unique needs of the Filipino family

Hands-on owner involvement (malasakit), attention to detail and passion for excellence are shared by everyone in the organization, to ensure that we truly serve the needs and requirements of our consumers.

VISION

“A CONDURA IN EVERY HOME AND BUSINESS”

MISSION

CONDURA CREATES THE MOST DURABLE AND PRACTICAL APPLIANCE SOLUTIONS TO UNIQUE FILIPINO NEEDS
VISION

“A CONDURA IN EVERY HOME AND BUSINESS”

MISSION

CONDURA CREATES THE MOST DURABLE AND PRACTICAL APPLIANCE SOLUTIONS TO UNIQUE FILIPINO NEEDS

MILESTONES

is the Filipino brand that knows the Filipino best
is the Filipino brand that knows the Filipino best

A LEGACY OF EXCELLENCE

Jose N. Concepcion Sr., the Founder.

At 60, for many twilight of their years, he broke away from a comfortable career as Chief Executive of a multinational firm and boldly pioneered his vision of philippine industrialisation.

Initially, it was a difficult mission, shared then by his spouse and business partner, Herminia. Later, a second generation of Concepcions would join them, just as import substation began to take root. The CII founder, together with son Raul, began the long hard journey to integration and global competitiveness for the local appliance industry.

The elder Concepcion passed a set of principles he lived and worked by
— hard work, involvement, attention to what might seem to others as detail, and integrity.

For decades, his vision and principles bred a culture of excellence and corporate responsibility.

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